Odelia Pacific
Properties is successful primarily because the energy within the
office. We try to cultivate more of a team environment, understanding
that each agent is an entrepreneur. But we want those entrepreneurs
to be supported by a group of other entrepreneurs. So we feel that
if we are all working toward the same common goal, supporting and
caring about each other’s business, everyone is going to grow
much faster, and also have a much better time.
Our goal is to make Odelia Pacific Properties an environment where
people enjoy working. We don’t want to build a huge company
that is going to take over the world. We want to build a small company
where people enjoy coming to work. One of the primary focuses within
the company is to make sure everyone is friends. It is really enjoyable
to build and cultivate relationships within our work environment.
My favorite part of real estate is definitely the relationships
and great friendships I’ve built along the way.
Customer service is at the top of the list for Odelia Pacific Properties.
One of the things we stress to our agents is the customer should
be for life. The mindset should not be “close the deal”
and move on. This is not the first or last house they are going
to buy. So if you can deliver world class service and provide them
with as much information as possible, that person will not only
come back to you, but it is very likely their friends, their family,
their colleagues at work will call you.
Technology is fantastic. I think it is an extremely important part
of our business. The internet brings a lot more information to the
table for the buyer. And the buyer is the client. This is not eliminating
the real estate agent at all, but I think it is enhancing their
capabilities. The fact the buyer is coming to the table with more
information means the realtor can now work with a more educated
buyer in order to help find property that matches the buyer’s
needs.
Even though the internet is going to add to our business and change
the way we do business in many different ways, I believe the personal
touch of a realtor will really never go away. I think the type of
transaction we deal with – a home purchase – is such
an important part of their life that they are always going to want
that personal touch.
Our competitive edge as a company is the fact we really pay attention
to people. We don’t calculate them as a number, but instead
when people come in, we actually pay attention to them. We ask them
their name, we remember their name, and we work with them. We build
a relationship with them. So when we walk away at the close of a
transaction, they don’t just forget about us. We weren’t
just a part of the equation. But instead we were the solution. We
were what helped them get what they wanted, a new home.
To greater success,
Tom Schwaegler
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